Transportation tech companies often struggle to communicate with media and influencers. Industry jargon, technical details, and an unclear story may confuse stakeholders and fail to generate coverage. The result is lower public awareness, fewer investors, and reduced sales.
At Shadowlawn, we help companies write their story and get it in front of the right audiences. We help build consistent, recurring visibility in target inboxes, online, and in the press. When the time comes, we make sure your executives have the words and skills to present your story effectively.
We know how frustrating communications can be. There are few things worse than having a great product that isn’t getting noticed.
Our founder, Sean Rushton, has worked with companies in the autonomous vehicle, robotics, and vision-AI fields. He also led communications at the National Highway Traffic Safety Administration (NHTSA), giving him high visibility with top journalists covering the self-driving technology market.
We can help you write your story, create content, pitch media, and prep your executives to tell that story effectively.
Selling a new technology to an established industry can be an uphill climb. Sean worked closely with my team to hone in our target customers and create a simple, clear message about how we would uniquely solve their problems. The sales funnel we developed was highly effective at moving prospects from initial curiosity, to deep understanding, to signing contracts. The outcome was that our sales increased by 300% and we became a recognized up-and-coming player in our industry.
When we sat down with Shadowlawn, our company had a good product but not much marketing presence. To reach the next level, they helped us create a simple and clear brand story. That story focused on our customers' problems and how we solve them. It became the basis for our website and other marketing materials and helps guide us in how we engage with prospective customers. We're excited to see our growth increase as we break through the clutter with our website and clear message.
Alexandria, VA
sean@shadowlawncomms.com
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